September 3, 2010
New Camden Office Location! Read On

Organic Search Engine Optimization (SEO) Strategy Building
Over 80% of all web searches are made through Google, Yahoo, and MSN. Our development process creates sites which rank highly in these search engines based on the keywords that appear on your page - what is known as organic indexing. By developing a holistic web strategy, we ensure your site generates the qualified traffic it deserves. Site promotion is the core of what we do.

• Site Optimization targets keyword phrases searched by people looking for your product. We research the terms people use to find products or services like yours, compare these terms with those on your competitors' sites, and validate these keywords based on traffic volume. We incorporate the keywords strategically throughout your web site where the search engines will see them.
• Modifications to the Robots File tells the search engine spiders where to go and where not to go when they arrive at your website - by helping the spiders work more efficiently, your site will get indexed more accurately.
• SiteMaps Management involves the use of a special site map that displays all the pages on your site in a way that search engine spiders understand. Invented by Google, the sitemaps protocol is now being adopted by Yahoo and MSN as a means to better index web sites.
• Search Engine Submission steers search engine spiders to your site. Proper submission of optimized pages is the foundation of organic search engines indexing.
• Quarterly Reports detail your website rankings for targeted keyword phrases on each of the top search engines and provide statistics on site visitation. See trends, growth, and monitor success on a page-by-page, keyword-by-keyword, search engine specific basis. We also review the data and recommend modifications to maintain site exposure on the search engines.

Ongoing Optimization and Site Maintenance
Every change made to your website meets our Code-up Development Guidelines to accurately reflect the most current search engine algorithms. Coordinated with your SEO strategy, professionally managed site maintenance is a powerful promotions tool that also saves you time and money. Most of our updates are updated the same day as requested, and always within 48 hours. Our developers use lean code that meets W3C and other web coding standards. Your sites load quickly, communicate effectively, and are viewable on all browsers.

These Premium Services are targeted towards sites in competitive sectors where SEO alone can only provide a certain level of success, and where business owners want to take a more involved role in their site's promotion strategy.

• Pay Per Click (PPC) Management
  Get an edge in competitive sectors by using PPC advertising through vendors such as Yahoo Search Marketing, Google Ad Words, and MSN paid search. We manage your campaigns prudently, maximizing site exposure across the most important keywords and extending your
  budget. Coordinated with your organic effort, PPC is an excellent way to deliver even greater results.
• Custom Landing Page Management for PPC Campaigns
  Customize the experience for a user who clicks on a PPC ad. Custom landing pages deliver unique messages for PPC customers, allowing you to create custom email and special offers, track the success of PPC campaigns, and ultimately convert more of your visitors into buyers.
• External Link Building
  Next to properly optimized code, external link quality is the most important metric Google uses to weigh your web site's relevance and importance. Quality external links also drive more qualified traffic to your site. We develop your site's external link popularity by publishing quality press releases, blogging about your site, and getting your site listed in relevant web directories and industry-related web sites. Rigorous validation standards ensure that your site is only linked to by quality sites that will improve your site's ranking.
• Additional Monthly Reporting
  Receive results more frequently so you can adjust your web strategy accordingly. Track 10 of your key phrases in Google, Yahoo, and MSN and see the results presented in easy-to understand graphic charts. We make recommendations monthly based on the latest traffic data.
• Your role as a site owner
  Site promotion is not like traditional advertising where you purchase the service and are then removed from the process. Successful websites are active websites and constant changes are required to grow and maintain rankings. Search engines are designed to deliver only the most relevant and timely content - if you do not update your site often, your site will not maintain value to a search engine and rankings will suffer. Your participation and commitment to frequent site content updates will ensure lasting, consistent results that will return your investment many times over.

Key terms to know and understand

• Search engines - The heart of the Internet. Research suggests everyone uses the web in the same way - we search for something, and then go to the websites we find through those searches. Google, Yahoo!, and MSN are the top companies that deliver this service.
• SEO - Search Engine Optimization is the process of designing a web page with the specifications of a search engine in mind. This introduces a design challenge unique to the web that many print and graphic artists are still struggling to adjust to. We strive to create web sites that are friendly to read for humans and robots alike.
• Robots - Search engines are operated by advanced computer software that constantly searches the Internet and evaluates web sites based on complex mathematical algorithms.
• Traffic - The number of visitors to a website. Analyzing your traffic statistics provides an outstanding amount of information when we are trying to assess how to improve upon an existing web strategy, how your visitors are finding your site, and demographic information about those visitors.
• Keywords - The words a user searches for in a search engine. Also known as search terms or search phrases. Good search terms are ones that users actually type into their web browser, and being on the top of those results can have an astonishing impact on business. We research keywords carefully so that your site is optimized for the ones your customers actually look for.
• Site Maps - A Table of Contents for your website. Search engines use these to understand how a site is organized and how pages relate to each other.
• Web Site vs. Web Page - Think of your web site as the book and pages as, well, the pages. The site is made up of many individual pages that should all say something different but essential to understanding the overall meaning of the site.
• Pay Per Click - Sponsored advertising on web search results. When a user searches for a key word, "Maine web development," for example, there are certain links that appear both above the organic links and to the right of the search results. This premium placement is auctioned off by Google, Yahoo, and MSN to those who wish to bid on competitive search terms. We manage PPC campaigns so as to ensure the broadest exposure for the budget allotted.

Ready to start? Please call Jessica Skillings 207.236.4237 or email jskillings@ knowtechnology.net